It’s not unusual to have your refrigerator decked out with pictures, notes, and coupons. But what do you use to adhere these items to the outer surface? For years, magnets have been the superior option for various reasons. And since they are so commonly found on a homeowner’s appliance, it would be wise for companies to leverage the marketing power of a magnet in a high-traffic retail setting like a store or gift shop.
In this blog, we’ll identify the criteria of a high-quality refrigerator magnet and show you the impact it can have on your business.
Benefits of Refrigerator Magnets
If you’re not printing a refrigerator magnet to market a product or service, then you might be missing out on a golden opportunity to boost sales and encourage repeat business. Here are some of the main reasons why it makes sense to promote your business on a magnet that’s displayed on a fridge door:
1. Valuable Information is Always Delivered
Unlike many marketing tools, fridge magnets hold more long-term value. They’re useful for attaching documents, pictures, and reminders to the surface of some of your most-used appliances. And while some promotional items carry a limited shelf life, most fridge magnets have a universal and timeless marketing appeal. Adding the necessary contact information and service offering to the design ensures that your most relevant information is always on display.
2. Durable Advertising Tactics
The best marketing approaches are timeless exercises, and a fridge magnet is a solution that’s built to last for years. These super-strong rubber promotional items are engineered to stick on a variety of metal surfaces. But magnets offer more benefits than just a long-lasting appeal. Unlike tape or other adhesive materials, fridge magnets won’t lose their effect when dust accumulates. They’re easy to maintain and can be reused several countless times without ripping, fading, or tearing. This prevents you from having to pad your balance sheet with outrageous ad expenses over a long period of time.
3. They’re Fully Customizable
A custom fridge magnet comes equipped with a myriad of design possibilities. And the best part is that you don’t need to hire a graphic designer to add life to your creation. As long as you have the idea and vision, Ideaman can handle the rest. Our experts can apply any color scheme, images, and text to your unique design. And we won’t limit you to just a small square or round-shaped magnet. We use state-of-the-art magnet injection-molding and foil-stamping technology to complement the surface of your refrigerator with a solution that stands out.
4. Time Saving Searches
The most effective promotional items are functional yet efficient. Fridge magnets make up the perfect blend of both elements. Customers love effective shortcuts. When a consumer needs to collect certain information, they’ll search for the easiest path to get what they desire. Why exhaust your search efforts looking up contact information, when everything you need is posted on the refrigerator?
Take Advantage of a Strong Magnet Display
Whether you’re in the market for a modern or retro refrigerator magnet, Ideaman has the options you’re looking for. We are a team of artists who work tirelessly to deliver a stunning display of magnets to captivate your audience. Any shape, size, or color—you can trust us to get the job done right every time. Not only do Ideaman Classic Magnets stand out on the refrigerator, but we also sell a variety of display options for you to put right in your store! Check out our display program here.