Dr. Pepper is the oldest running soft drink in the United States, and Ideaman was happy to put together a series of magnets for the nonprofit museum dedicated to the brand.
The “I’m a Pepper” magnet comes from Dr. Pepper’s most famous and successful advertising campaigns, “Be a Pepper”. The campaign featured commercials starring Michael Jackson, Tanya Tucker, Popeye the Sailor Man and more. Shirts with the popular slogan could be found in J.C. Penney stores across the US. And now it’s been resurrected as a 3D-molded magnet.
The Dr. Pepper clock magnet is also based on a classic ad campaign. The magnet design features “Old Doc,” a trademark character from the ’20s and ’30s. The bolded 10, 2, and 4 on the clock is a throwback to the advertising slogan, “Drink a bite to eat at 10, 2, and 4.”
The third magnet is an old school Dr. Pepper logo. It features the classic well-known typeface along with a sunburst that’s didn’t catch on as part of the company’s branding.
The last magnet focuses more on the museum than the soft drink brand. The Dr. Pepper Museum building is an icon in Waco, Texas, and the surrounding communities. The building shown is one of the first Dr. Pepper manufacturing plants.
At the Dr. Pepper Museum, visitors can learn the complete history of the oldest solt drink brand in America. One of the most popular exhibits is the Liquid Laboratory, where visitors can learn about the smells, taste, and ingredients of the drink, as well as ways to cook with it.
The museum is located within the old Artesian Manufacturing and Bottling Company plant, which, as mentioned above, was the very first building dedicated to manufacturing Dr. Pepper.
In 1988, the Dr. Pepper Company donated the building to the nonprofit group that still runs it. The museum opened to the public and has been a popular attraction ever since. It’s home to a collection of more than 300,000 artifacts and is recognized as the only nonprofit museum dedicated to a soft drink industry in the country.
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